In a crowded market place, with many companies selling the same service or product, the only differentiation and separation method is through branding and image, and that ultimately is achieved with graphic design.
A powerful tool for business, graphic design is really not an expense. It is an investment, not only in building a strong market face, but in the success of your business.
Your image is the one thing potential customers can connect with. Make sure the impression and message you are sending is the correct one. Good design has the power to improve your image and strengthen your brand, differentiate your business from your competitors and deliver your message to potential customers.
All of the above ultimately means one thing, better business.