Pinterest is the latest social networking phenomenon, taking the world by storm.
So, you've heard of people 'pinning', but you're not sure what it is? Well, Pinterest is a virtual pinboard allowing users to share photos and create inspiration boards online of all the things they like and are interested in. It also allows users to follow other people and browse other pinboards to get inspiration and discover new things from those who share similar interests.
Pinterest isn't just for personal use either, businesses are jumping on board too and if the stats are anything to go by, then there could be a great opportunity for businesses. There are over 4 million users on Pinterest and it's growing everyday. Pinterest is also driving more referral traffic than YouTube, Google + and LinkedIn combined.
Just like any other type of marketing and social media network, when promoting on Pinterest, you should think carefully of how you want to 'sell' yourself. Here are a few tips to help:
- Create boards and pin pictures that represent your business.
- Be suggestive with your photos, rather than sales driven. People want to be enticed, not told.
- Always put a desription or caption on your pictures and make this interesting.
- You can also link your Pinterest account to your website, blog and other social media networks, however be sure you don't bombard your networks with syndicated information.
So... what are you waiting for, get Pinning!