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Thoughts From
The Lab
Are you Pinning?

Are you Pinning?

by Sophie Liddy
Mar 28, 2012

Pinterest is the latest social networking phenomenon, taking the world by storm. So, you've heard of people 'pinning', but you're not sure what it is? Well, Pinterest is a virtual pinboard allowing users to share photos and create... Read More

Can a page one ranking in Google be guaranteed?

Can a page one ranking in Google be guaranteed?

by Brenton Gowland
Sep 29, 2011

Deciding to use the services of a SEO (Search Engine Optimiser) or web developer is a big decision, that can potentially improve your site and save you time, but it is important to beware of SEO's that claim to guarantee rankings. The simple fact... Read More

The facts don't lie

The facts don't lie

by Brenton Gowland
May 3, 2010

Comedian Dave Flanagan had been publishing email campaigns for several years. Since utilising the analytical tools available with customised email delivery applications he has come to realise that his previous efforts had not been working.... Read More

The truth is out there

The truth is out there

by Brenton Gowland
Mar 15, 2010

One of the most valuable assets any business or individual may possess is their network of contacts, or as we in the marketing world like to call it, their database. In essence it has more value than gold. It generates work, referrals, income and... Read More

If you can't measure it, you can't manage it

If you can't measure it, you can't manage it

by Brenton Gowland
May 30, 2009

Time and time again clients have asked us the question, how do we determine if our advertising is getting results? Generally this is a very difficult question to answer as the results of advertising are difficult to quantify. Television ads,... Read More