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Thoughts From
The Lab
Nucleus is on the move!

Nucleus is on the move!

by Brenton Gowland
Jul 17, 2014

After 5 years in our cosy Halifax Street office, our expanding team needs a little more room to spread our wings (and stretch our legs), so we're moving to our new digs on King William Street. From Monday 21 July we will be located at:... Read More

KPM Streetfighter: Behind the Scenes

KPM Streetfighter: Behind the Scenes

by Sam Jusaitis
Oct 18, 2013

A magician is never meant to reveal their secrets. But sometimes they go and put on a  weird looking mask  and spill the beans on national television. So with that precedent in mind, we thought we’d post some of the secrets behind... Read More

Chalking up another one

Chalking up
another one

by Sam Jusaitis
Sep 5, 2013

During last year's Christmas break; we took advantage of the down-time to cover the wall of our front room with floor-to-ceiling blackboard paint. At the time we had grandiose dreams of putting up new chalk designs each month to bring a freshness... Read More

Marketing Week Recap

Marketing Week Recap

by Rubina Carlson
Aug 22, 2013

We spent most of last week at the Adelaide Festival Centre, soaking up the very latest in trends across the marketing, advertising and communication sector at the annual Marketing Week conference in Adelaide, South Australia. Here's three... Read More

Don't lose touch with your target market

Don't lose touch with your target market

by Brenton Gowland
May 20, 2013

In the wake of Spring Gully , it is a sad thing when another well-established iconic South Australian store like Trims goes into administration. It is also perhaps a good indicator that businesses need to develop new strategies across their... Read More

Ideas to bank on

Ideas to bank on

by Brenton Gowland
Mar 19, 2013

Have you ever considered that perhaps that ‘big idea’ that will change your business for the better or set you apart from your competitors could come from the frontline rather than the big corporate office upstairs? Ideasbank is... Read More

'Taking heart' for a good cause

'Taking heart' for a good cause

by Leah Wuttke
Mar 19, 2013

2 bachelors, 6 bands, 14 prizes, 30 volunteers, 800 attendees, and $7000 raised... all in just 2 weeks! We opened our hearts here at Nucleus recently to help organise a fundraiser for the Queensland Floods Appeal run by the Australian Red Cross.... Read More

Evolving the Nucleus Brand

Evolving the Nucleus Brand

by Leah Wuttke
Feb 5, 2013

We work with brands on a daily basis. Our careers are dedicated to providing professional advice and services for brand roll-out, design and application, as well as assisting our clients to maintain and increase the awareness of their own brands.... Read More

What's on the cards this Christmas?

What's on the cards this Christmas?

by Leah Wuttke
Oct 23, 2012

Christmas is a great time to touch base with your clients and customers. Sometimes we overlook the importance and value associated with sending Christmas cards, gifts and holiday greetings to people and organisations that we’ve worked with... Read More

Cardboard, Construction and Alice Cooper

Cardboard, Construction and Alice Cooper

by Sam Jusaitis
May 17, 2012

‘Schoolies’: a yearly tradition when high-school leavers (freshly released from the tyranny of teachers and end of year exams) escape down the coast to spend their days partying and celebrating their new-found freedom.  A... Read More

Are you Pinning?

Are you Pinning?

by Sophie Liddy
Mar 28, 2012

Pinterest is the latest social networking phenomenon, taking the world by storm. So, you've heard of people 'pinning', but you're not sure what it is? Well, Pinterest is a virtual pinboard allowing users to share photos and create... Read More

Can a page one ranking in Google be guaranteed?

Can a page one ranking in Google be guaranteed?

by Brenton Gowland
Sep 29, 2011

Deciding to use the services of a SEO (Search Engine Optimiser) or web developer is a big decision, that can potentially improve your site and save you time, but it is important to beware of SEO's that claim to guarantee rankings. The simple fact... Read More

Lights, camera, action

Lights, camera, action

by Brenton Gowland
Mar 22, 2011

All the hard work and creative effort. The planning, organising, scouting, casting, performances, equipment, crew and so on. It all comes down to this. The shoot. It's only a moment in time but everything depends on getting it right. Does this... Read More

A great idea is only as good as it's execution

A great idea is only as good as it's execution

by Brenton Gowland
Oct 11, 2010

The execution of an idea is just as important as the idea itself. It has a huge affect on whether or not you can sell your idea to an audience. Most of us, for example, have seen the special features on our favourite Bluray or DVD. You will... Read More

The facts don't lie

The facts don't lie

by Brenton Gowland
May 3, 2010

Comedian Dave Flanagan had been publishing email campaigns for several years. Since utilising the analytical tools available with customised email delivery applications he has come to realise that his previous efforts had not been working.... Read More

And I would walk 900 miles... for cheese toast!

And I would walk 900 miles... for cheese toast!

by Leah Wuttke
Apr 14, 2010

My friend and I love to have completely frivolous experiences. This past weekend, we decided that we were going to go to Queensland for the day, just to go to Sizzler. The premise of the idea was that it was so stupid… we just had to do... Read More

The truth is out there

The truth is out there

by Brenton Gowland
Mar 15, 2010

One of the most valuable assets any business or individual may possess is their network of contacts, or as we in the marketing world like to call it, their database. In essence it has more value than gold. It generates work, referrals, income and... Read More

Making your business mobile

Making your business mobile

by
Feb 15, 2010

Estimates suggest that Apple's App Store is turning over $200 million per month in selling iPhone Applications.  In addition to this, smart phone apps have only become the rage in the last couple of years.  It would appear there are a... Read More

How do you like them apples!

How do you like them apples!

by Leah Wuttke
Feb 3, 2010

There’s nothing like having someone reiterate how clever you are… especially your boss! It is rare that anyone will approach you after the fact and say “Do you know what? You were right!” Ooooh… it makes me all... Read More

Be available, not complicated

Be available, not complicated

by
Oct 21, 2009

In the age of global markets and economies, connectivity has never been so important. Technology is racing ahead and the internet, teamed with mobile and wireless connections, means that there are endless options for people to reach you, however... Read More

Taking it to the streets

Taking it to the streets

by Brenton Gowland
Oct 20, 2009

It seems that everyone can be in their own movie these days.  The advent of YouTube, Facebook, Dailymotion, Vimeo, Hulu and other video sites has brought with it a plethora of video content... there are videos about everything. What a... Read More

If you can't measure it, you can't manage it

If you can't measure it, you can't manage it

by Brenton Gowland
May 30, 2009

Time and time again clients have asked us the question, how do we determine if our advertising is getting results? Generally this is a very difficult question to answer as the results of advertising are difficult to quantify. Television ads,... Read More

Stand out from the crowd with a strong brand

Stand out from the crowd with a strong brand

by Brenton Gowland
May 29, 2009

In a crowded market place, with many companies selling the same service or product, the only differentiation and separation method is through branding and image, and that ultimately is achieved with graphic design. A powerful tool for... Read More

Less players... more room to move

Less players... more room to move

by Brenton Gowland
May 14, 2009

In these challenging economic times it is sad to see people going out of business. No one likes to see the hard work of another person come to nothing, however, we're seeing it more and more every day. For those that remain it's like having... Read More