Office for Problem Gambling
As part of Responsible Gambling Awareness Week, Nucleus developed a campaign that would build awareness of gambling related issues and the support networks available.
Our concept was based around understanding 'the odds' of developing a gambling problem. This was communicated by giving the odds perspective; comparing the odds of gambling and non-gambling events. The creative was rolled-out across a range of collateral that directed to an interactive microsite, WhatAreYourOdds.com.au.