South Australia Police
Nucleus had the exciting opportunity to concept and develop an advertising campaign with the South Australia Police (SAPOL). The campaign needed to build awareness of SAPOL’s initiative to offer financial incentives for information leading to the seizure of illegal firearms.
We created a strong visual concept that would engage their target markets, to deliver SAPOL's key messages. This concept was the basis of our campaign and applied to posters, print and online advertising, television commercials and radio advertising.