Emergency Services Health is a not-for-profit health insurance fund exclusively servicing Australia’s emergency services community.We worked closely with the Emergency Services Health team from very early in the brand’s development, helping them refine the core elements of what they wanted the brand to stand for and how they wanted to communicate with their specific and varied target markets.
Incorporating stakeholder feedback, the client’s extensive experience in the sector, and our own research, we built a framework for what the brand was about, before developing brand language and visual style.The design incorporates a dynamic version of the checked pattern, common across many emergency service vehicles and uniforms.The brand visuals were rolled out onto stationery, banners, signage, product guides, postcards and even a series of video brochures, with great success.
