For 30 years, Essential Beauty has been providing beauty services throughout Australia. Our team were engaged to help Essential Beauty rebuild and relaunch their website with a goal of building a more cohesive online experience for their customers.
One of our biggest challenges was to integrate multiple management platforms used across their business into a seamless end-user experience. This included considerations of online bookings, point of sale systems, and e-commerce features.
In addition to exploring new UX solutions, we gave their brand an uplift, establishing an updated, more contemporary look and feel through their UI. This established a foundation to further extend their brand across other channels and platforms ongoing.