Mrs Peggs are a leading retailer of portable clotheslines across Australia and New Zealand. With a desire to reevaluate and improve their marketing efforts, Nucleus were engaged to provide support in the strategic implementation of new creative and online experiences for a summer digital campaign. With goals of engaging their existing customer base and attracting new audiences, our team helped give the visual presentation of their brand an uplift across key digital creative assets, including digital campaign creative, and a redesign of their home page to improve user experience.
To support content creation and brand presentation objectives, Nucleus also coordinated the production of new photography and video assets, including short testimonials for use online. This new suite of photography brought people and lifestyle in the context of their product, reinvigorating marketing creative and presentation for the brand.