Our Work

Office for Problem Gambling
'Addiction' Campaign

Nucleus worked with the Office for Problem Gambling (OPG) to develop an awareness campaign aimed at encouraging members of the general public to start a conversation around addictive gambling behaviours, specifically 'Pokies'. After significant stakeholder engagement and focus group testing, the end result was a simple, yet impactful approach that aimed to educate and encourage people to self-asess their behaviours and those of friends of family.

Video Print Campaigns
All Work