With International education contributing $1.8 billion to South Australia’s economy each year, StudyAdelaide engaged Nucleus to support them in redeveloping their website: their primary marketing asset for attracting international students to Adelaide, South Australia.
StudyAdelaide is a government-funded organisation that’s primary objective is to market Adelaide as an attractive study destination to an international audience.
With significant competition both nationally and internationally in this space, the StudyAdelaide website is the most important asset to support student conversions. With this in mind, user experience (UX) and audience engagement was a priority for this key marketing asset, so they engaged Nucleus to support their internal team in undertaking a complete review and redevelopment of their website.
Working closely with StudyAdelaide, we undertook an in-depth website scoping stage, inclusive or research, assessment of user and customer journeys, as well as student workshops to better understand the decision-making process to study abroad.
Insights gleaned informed our approach to the UX and design interface, as well as the type and hierarchy of site content.
After exhaustive wireframing and prototyping that supported primary user objectives and lead generation goals, we then developed a design that reflected with the organisation’s new brand direction and visual assets. We then developed and integrated the site with October CMS for easy content management by StudyAdelaide’s internal team. The final result was a user-centric site that delivered content relevant to the audience’s decision making and facilitated streamlined course search and enquiry processes.