A new language is best learned when you 'live it'! When StudyAdelaide had identified new South American markets they wanted to engage, they sought out our creative minds to help them out.
This being the first time they had actively reached out to this market, the objective of the campaign was to attract new Colombian audiences to choose Adelaide as a place to 'Learn English'.
Whether you are learning English, French or Mandarin, there is a question we all ask time and time again — 'How do you say?' Our campaign concept was built around this simple, familiar and universally relevant phrase, effectively translating into Spanish for campaign delivery, and allowing us to build a compelling and engaging narrative that could frame the proposition of Adelaide as an amazing place to live, work and study.
Our team delivered the campaign across various digital, video and print assets, utilising real Colombian people to drive the campaign narrative and increase authenticity of the campaign proposition.